Videogame Marketing and PR: Vol. 1: Playing to Win

ISBN-13: 9780595686766 / Angielski / Twarda / 2007 / 220 str.

Scott Steinberg

Opis

The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here.Everything you need to play with the pros is right at your fingertips.LEARN TO: TOP THE CHARTSMAKE HEADLINESIMPROVE REVIEW SCORESINSPIRE MILLIONS OF FANSENHANCE JOB PERFORMANCEINCLUDES: IN-DEPTH HOW-TO'SEXPERT ADVICEHANDS-ON FEEDBACKPROVEN TIPSCEO-LEVEL INSIGHT