Chapter 3: Instructional Videos for Teaching and Learning
Lecture Videos
Explainer Videos
Live Content
Documentary-Style and Narrative Videos
Videos Integrating Multiple Sources
User-Generated Content
Chapter 4: Videos with Instructional Content
Marketing Videos
Communication Videos
Research Videos
Edutainment or Infotainment Videos
Chapter 5: Design of Instructional Videos
The Instructional Design of Lecture Videos
Physical Design
Cognitive Design
Affective Design
Enhancing Attention and Memory
Self-Regulated Learning
Attention and Video Length
Improving Attention and Learning Through Quizzes and Tests
Chapter 6: Interactivity in Instructional Videos
Personalized Learning Experiences
Control Functionalities
Search
Supplemental Content
Assessments
Note-Taking
Discussions
Interactivity through Instruction
Manipulating the Learning Content
Content Branching
Active Learning
Chapter 7: Instructional Video Production
Budgeting of Instructional Video Productions
Budgeting Approach with Up-Front Investment
Per-Project Budgeting Approach
Production Workflow
Development Phase
Preproduction Phase
Production Phase
Postproduction Phase
Distribution Phase
Cost Analysis
Sample Production Budget
Ownership, Copyright, and Digital Rights Management
Media Asset Management
Efficiency Strategies for Video Production
Production Costs
Reuse Through Multiple Distribution Channels
Increased Accessibility
Elimination
Chapter 8: Production Quality
Chapter 9: Distribution and Integration
Higher Education Distribution Channels
Blended or Hybrid Learning
Free Online Courses
Fee-based Programs
Chapter 10: The Future of Instructional Video
Five Lessons Learned
The Digital Learning Ecosystem
The Importance of Video
New Economic Opportunities
Learning Analytics and Student Engagement
Investment Approach
A Critical Perspective
Knowledge in the Digital Age
Personalized Learning
A Critical View of Instructional Video
Outlook and Future Research
Further Research on the Instructional Design of Videos
Further Research on the Application of Instructional Videos
Further Research on the Economic Aspects of Instructional Videos
Outlook
Bibliography
Index
Jonas Köster researches and produces instructional media for digital learning at Stanford University. He leads the instructional content development and production group at the Stanford Graduate School of Business. He received his Ph.D. in media theory with a focus on media economics at the University of Berlin, Germany (Humboldt-Universtät zu Berlin).
Although video is now ubiquitous in education, its full potential is oftentimes not fully understood, nor is it used to utmost potential. This timely volume seeks to address this gap by providing educators and instructional designers with a comprehensive and in-depth understanding of video production processes and methods for designing effective instructional videos. From its discussion of the significance of digital learning and impact of instructional video to its unique focus on the best design and production techniques that make video an effective teaching tool, this book offers applicable and tested strategies for creating quality instructional video. The accompanying website, which allows readers to see sample videos and access additional online resources, underscores the book’s practitioner focus.
Among the topics covered:
· Instructional videos for teaching and learning
· Design and interactivity of instructional videos
· Production, distribution, and integration of instructional videos
· The future of instructional video
Video in the Age of Digital Learning is an important, practical contribution to the scholarship exploring methods for sharing and acquiring knowledge in the digital age. It promises to be a valuable resource for educators, instructional designers, instructional media producers, and educational technology professionals.