ISBN-13: 9781466505902 / Angielski / Twarda / 2013 / 540 str.
ISBN-13: 9781466505902 / Angielski / Twarda / 2013 / 540 str.
Businesses need to become more consumer-centric, efficient, and quality conscious. Yet global competition and supply chain complexity are increasing so rapidly that managers must reach across the manufacturing and service boundary to gather more universally applicable ideas. Vanishing Boundaries: How Integrating Manufacturing and Services Creates Customer Value, Second Edition addresses the unprecedented array of new conditions that today s business managers must face. The book is a revision of the authors previous book, New Methods of Competing in the Global Marketplace, Critical Success Factors from Service and Manufacturing. The concepts underpinning the first edition continue to be relevant today and, in this revised edition, are complemented with coverage of additional emerging issues in today s business environment. The basic theme of the book is captured in its title and illustrated with the addition of case studies of some of today s most prominent companies. See What s New in the Second Edition: