Value in Marketing: Retrospective and Perspective Stance

ISBN-13: 9780367209483 / Angielski / Twarda / 2019 / 218 str.

Marin A. Marinov

Opis

Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.

O autorze

Marin A. Marinov holds a PhD degree in Management and is Professor of International Business at Aalborg University, Denmark. His research interests include internationalization of business, multinational firms and business development in emerging economies, as well as business policy and strategy. He has taught and done extensive research on both sides of the Atlantic and in Asia in countries including Austria, Bulgaria, China, Finland, France, Germany, Portugal, Spain, Sweden, the United Kingdom, the United States among numerous others.