Value conflicts and the EU in crisis: An Introduction PART 1: "Business as usual"? From the market to society and culture 1. When Political Competition Boosts Attitude Consistency. The Effect of Party Polarisation on the Linkage Between Economic Values and Cultural Values in Europe 2. Values, The Politics of their Mobilization and Ideological Identification: Examples from the Agri-food Industry in the EU 3. Market, culture, and open-access. European copyright and the renewal of a historical clash of values in the digital age 4. The discursive legitimisation of market-oriented EU trade policy through "European values" in a post-permissive consensus era: from 2006 Global Europe to 2015 Trade for All PART 2: "New frontiers": From the society and culture to the market 5. Morality issues: A new battlefield for European value politics? The cases of prostitution and surrogacy 6. Solving Europe’s value deficit via economic well-being? The complex relationship between morality issues and economic well-being 7. European Identity between Culture and Values. From European Heritage to "our European Way of Life" 8. Ethics as a Tool of Value Denial in the EU's Governance of Scientific and Technological Innovation. Conclusions