ISBN-13: 9781934043028 / Angielski / Twarda / 2005 / 208 str.
ISBN-13: 9781934043028 / Angielski / Twarda / 2005 / 208 str.
This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information for businesses using the Internet as a global trading platform.