Value Based Management

ISBN-13: 9786202666381 / Angielski / Miękka / 2020 / 96 str.

Irobiko Chimezie Kingsley

Opis

Value Based Management (VBM) focuses solely on theories and practice of management, advertisement and marketing in organizations, with innovation at the forefront. This book contains tools to help business managers define opportunities, discover new ideas, develop unique designs, and demonstrate innovation. It also includes management concepts that have been proven to work at large companies like Toyota, HP and Microsoft. The author based his recommendations on research knowledge and findings from past and existing challenges to business growth. Major aspects of management, innovation and value-based marketing were discussed for the benefit of Cadbury Plc and Daily Sun, Nigeria. More importantly, the book includes a clear and thorough explanation of the necessary critical tools for value creation in business. It discussed the effectiveness of persuasive advertising and strategic management in improving earnings and creating sustainable competitive advantage.

O autorze

Kingsley, Irobiko Chimezie
Mr. Chimezie Kingsley Irobiko writes on www.meziesblog.com. He provides academic writing services such as Thesis, Dissertations, Research Proposals and Personal Statement in different disciplines. The novelist and seasoned author studied Govt and Public Administration in Abia State University. He is from Nkpa in Bende LGA of Abia State, Nigeria.