Valuable Content Marketing: How to Make Quality Content Your Key to Success

ISBN-13: 9780749473273 / Angielski / Miękka / 2015 / 328 str.

Sonja Jefferson

Opis

The first edition of "Valuable Content ""Marketing" provided a clear, straightforward guide on what to write and produce, what type of information to share, and how to share it to get the most effective results. Written for the current business environment, particularly start-ups and consulting companies, this updated second edition offers new ideas, examples, step-by-step action lists, quick tips, and goal-driven chapter summaries to help businesses create compelling, targeted content for their customers.

Recenzje

"Valuable Content Marketing goes beyond words and lofty vision. It tells you what to do. In a landscape growing increasingly crowded by noise, this gets you to a higher ground." Chris Brogan, CEO of Owner Media Group

Spis treści

• • Chapter - 00: Introduction;
• Section - ONE: Why valuable content?;
• • Chapter - 01: Buying has changed. Has your marketing caught up?;
  • Chapter - 02: What is valuable content and why does it win you business?;
  • Chapter - 03: Guiding principles for your valuable content ;
• Section - TWO: What valuable content?;
• • Chapter - 04: Blogging;
  • Chapter - 05: Social media;
  • Chapter - 06: Email newsletters;
  • Chapter - 07: Search engine optimization;
  • Chapter - 08: Deeper written content, e-books, white papers, SlideShares and published books;
  • Chapter - 09: Video, audio, infographics and more;
  • Chapter - 10: Widen your reach: PR, guest blogging, events and paid Advertising;
• Section - THREE: How to supercharge your business with valuable content;
• • Chapter - 11: Pulling together a valuable content strategy;
  • Chapter - 12: Making your website valuable;
  • Chapter - 13: How to write valuable content;
  • Chapter - 14: How to sell with valuable content:
  • Chapter - 15: Winning the challenge of constant content generation;
  • Chapter - 16: Troubleshooting Q&A: answers to the big content questions;
  • Chapter - 17: Conclusion and your new manifesto for marketing people love

O autorze

Sonja Jefferson is a content consultant with a background in professional sales.Through her company Valuable Content Ltd she has helps business owners to get their message across in the right way, managing web projects and helping them write and publish high quality business books. Her interest is in getting to the heart of the message, producing and sharing the right type of information to help a business grow. Sharon Tanton is a copywriter with a background in telling stories. Working in radio, television, magazine features, and internal communications, she helps companies to convey their message in a way that audiences appreciate. She is interested in the mechanics of writing, how you write it, and has English teaching and Creative Writing qualifications.