Vacuum Trap

ISBN-13: 9783565227471 / Angielski / Miękka / 104 str.

Peter Wright

Opis

"The Vacuum Trap - The promotion that cost a company 50 million pounds" analyzes the worst marketing campaign in history. In 1992, the British branch of Hoover offered a deal: Buy a vacuum cleaner for £100, and get two free round-trip flights to America.Business writer Peter Wright details the mathematical impossibility. The flights were worth over £600. Hoover expected only a few people to bother with the complex application process. Instead, 200,000 people bought vacuums they didn't need just for the tickets.The book chronicles the collapse: Hoover couldn't pay, customers sued, executives were fired, and the company lost its Royal Warrant and was eventually sold. "The Vacuum Trap" is a lesson in "loss leaders" gone wrong and the danger of underestimating the consumer's desire for a bargain.

The hilarious and tragic story of how Hoover tried to sell vacuums by giving away free flights and accidentally bankrupted themselves.