Utilizing Consumer Psychology in Business Strategy

ISBN-13: 9781522534488 / Angielski / Twarda / 2018 / 340 str.

Tevfik Dalgic; Sevtap Unal

Opis

Provides emerging research on consumer behaviour and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behaviour and methods to maximize benefits and efficiency.