Users Not Customers: Who Really Determines the Success of Your Business

ISBN-13: 9780670920976 / Angielski / Miękka / 2011 / 256 str.

Aaron Shapiro

Opis

The author thinks constantly about the most pressing issue in business: how can businesses can use digital to thrive? He has studied what the businesses succeeding have in common. This title teaches us to recognise that it's not just customers who interact with the digital version of our organisations.

Recenzje

Aaron Shapiro wants to take over the world Gavin O'Malley

O autorze

Aaron Shapiro specializes in helping global organizations embrace digital transformation and build online businesses. As CEO of HUGE, America's fastest-growing digital agency, he drives digital strategy for brands and companies including JetBlue, NBC Universal, Pepsi, Target and TimeWarner. He writes for Adweek and Fast Company.Prior to HUGE, he started technology companies and worked as a venture capitalist and management consultant.He received his MBA from Columbia University and BA from Harvard.