ISBN-13: 9781906093693 / Angielski / Twarda / 2012 / 344 str.
ISBN-13: 9781906093693 / Angielski / Twarda / 2012 / 344 str.
Changes in production and consumption patterns are a crucial element in advancing the sustainability agenda. Many companies are now contributing to such efforts through a focus on sustainable innovation when developing new products and services. However, problematically, many such products fail as consumers reject them in the marketplace.