User Experience Research: Discover What Customers Really Want

ISBN-13: 9781119884217 / Angielski / Miękka / 2022 / 272 str.

Marty Gage; Spencer Murrell

Spis treści

IntroductionThe Design Thinking Process 10The Six Key Principles for 12Successful User Research 14How to Use This BookMaking Experiences Actionable 1A User-Driven Perspective on Design Thinking 18Defining Value: What People Really Want 20Ideal Experience Research 22Choosing a Research Approach 2Define Your Research Objectives 40Select a Research Approach 44Consider the End Deliverable 52Finding Your Target User 3Identify Participation Criteria 62Create a Screener 64Find Your Participants 68Having Effective Conversations Conducting Research 4Formulate Your Questions 76Create a Discussion Guide 80Conduct Interviews 84Capturing Clear Data 5Structure Your Data 98Use a Spreadsheet Tool 104Take Good Notes 106Describing Experiences With Stimuli 6Understand the Applications of Collaging 114Prepare Collage Exercises 118Conduct Collage Exercises 142Understanding the Situations of Use 7Approaches to Contextual Inquiry 160Know Your Documentation Options 164Conduct an Efficient & Effective Inquiry 170Conducting Research 8Prepare for the Study 182Finalize Your Setup 184Solidify the Approach 188Finding the Big Ideas 9Code the Data 196Identify Themes 206Synthesize Themes 216Telling the Story of the Future 10Model Experiences 228Design Sourcebooks 236Create Storyboards 244Appendix 252Index 260

O autorze

MARTY GAGE & SPENCER MURRELL: Marty, a human factors psychologist and Spencer, an industrial designer, have partnered together over the last thirty years to develop a method to understand people's dreams for the future and translate those insights into actionable and inspirational design criteria. The Ideal Experience method has proven success with Fortune 500 clients in medical products, consumer packaged goods, automotive, consumer electronics, retail, financial services, and business products and services. This book is their legacy to the profession.