User Buyer Behavior in the World Wide Web: An international empirical survey exploring the WWW Buyer Behavior of Users in Germany and the U.S.

ISBN-13: 9783838634562 / Angielski / Miękka / 2001 / 162 str.

Andera Gadeib

Opis

Diploma Thesis from the year 1996 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, RWTH Aachen University (unbekannt), course: Wirtschaftsinformatik, Prof. Dr. Michael Bastian, language: English, abstract: Inhaltsangabe: Inhaltsverzeichnis: Inhaltsverzeichnis: CONTENTS Acknowledgment Contents Tables Figures 1Introduction 1.1Purpose of the Investigation 1.2Statement of the Problem/Background 1.3Research Objectives 1.4Methodology 1.5Assumptions 1.6Limitations 1.7Discussion of Terms 1.8Organization of the Investigation 1.9The Need for the Investigation 2Exploring the WWW User Buyer Behavior - a Summary of Previous Surveys 2.1GVU/Hermes 4th WWW User Survey 2.2CommerceNet/Nielsen Internet Demographics Survey 2.3Sociological Study by the University of Trier 3Empirical Analysis 3.1Goal of the Empirical Analysis 3.2Methodology 3.2.1Survey Design 3.2.1.1Research Design 3.2.1.2Data Sources 3.2.1.3Sampling Concept 3.2.2The Questionnaire 3.2.2.1Questionnaire Design 3.2.2.2First Subsection: General Characteristics of WWW Usage 3.2.2.3Second Subsection: Product Concern Issues 3.2.2.4Third Subsection: Classification Data/Demographics 3.2.3Technical Implementation 4Results and Discussion 4.1General Demographics and Web Usage 4.1.1Location 4.1.2Gender 4.1.3Age 4.1.4Marital Status 4.1.5Education 4.1.6Occupation 4.1.7Income 4.1.8Method of Access 4.1.9Time Spent on the Web 4.1.10Activities on the Web 4.1.11Sensitivity to rising costs 4.2Attitudes Toward Web Products and Services 4.2.1Preferred Products 4.2.2Moderately Preferred Products 4.2.3Moderately Unaccepted Products 4.2.4Unaccepted Products 4.3Attitudes Toward Purchasing Through the World Wide Web 4.3.1Experience with Web Purchases 4.3.2Satisfaction with Web Purchases 4.3.3Security 4.3.4Influence of Security Concerns 4.3.5Total Purchase Dollars 4.4Information Sought 4.4.1Attitude Toward Text Product Information 4.4.2Attitude Toward Graphic Product Information