Unwired Business: Cases in Mobile Business

ISBN-13: 9781591406648 / Angielski / Twarda / 2005 / 296 str.

Stuart J. Barnes; Eusebio Scornavacca

Opis

Unwired Business: Cases in Mobile Business provides a source of high-quality, practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business. The selected case studies are both good examples of wireless and mobile solutions and classical cases of multiple areas of common development. Unwired Business: Cases in Mobile Business presents how these emerging technologies can help businesses create a strategic advantage in the market, typically by becoming more efficient, effective and profitable. The examples provide ideas and points of reference for managers who seek to devise and implement mobile applications for business advantage. In particular, this book is useful for managers that would like to better understand the implications of wireless and mobile technologies for today's organizations.