Untold Millions: Secret Truths about Marketing to Gay and Lesbian Consumers

ISBN-13: 9781560239482 / Angielski / Miękka / 1999 / 236 str.

Grant Lukenbill; John Klenert

Opis

Helps marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Includes b&w and color examples of advertising. The author is president of GLV Communications in New York City. Annotation c. Book News, Inc., Portland, OR (booknews.com).

O autorze

Dececco, Phd, John; Lukenbill, Grant