ISBN-13: 9780367322502 / Angielski / Miękka / 2021 / 148 str.
ISBN-13: 9780367322502 / Angielski / Miękka / 2021 / 148 str.
This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.