Understanding the Media: A Practical Guide

ISBN-13: 9780415057134 / Angielski / Miękka / 1991 / 288 str.

Andrew Hart

Opis

Focusing on the familiar media of television, the press, radio, comics and pop music, this guide to the media also examines a range of forms which cross boundaries between different media - news, chat-shows, drama, fiction, public relations and advertising. Andrew Hart stresses the relations between various forms of the media, and addresses issues of value, control, quality and ideology. These major areas are examined in the context of rapidly changing technologies, patterns of ownership, production processes and audience responses.

Spis treści

Introduction; Chapter 1 Getting started; Chapter 2 Media audiences; Chapter 3 The formation of facts; Chapter 4 Some forms of fiction; Chapter 5 Promotion and persuasion; Chapter 6 Looking to the future;

O autorze

Andrew Hart