Understanding the Global Spa Industry

ISBN-13: 9780750684644 / Angielski / Miękka / 2008 / 496 str.

Bodeker

Opis

Examines management practices in the spa industry and offers an approach to global spa management, covering various things from the beginnings of the industry through to contemporary management and social and ethical issues.

Spis treści

Introduction; The scope of the spa industry: historical and cultural antecedents: Spa philosophy and cultural influences; Towards a taxonomy of spas; Social trends and market size:Global wellness movement and spa utilisation trends; Social trends; Growth and turnover in the spa industry; Economic and business perspectives: Spa development and management; Economic modelling; Human resource development; Signature service; Intellecutal proerty protection; Industry sectors: Spas and the hospitality industry; Spas and the healthcare industry; Other business models of spas; Professionalism and education: Training and education; Standards of practice and training; Research base; Communication; Ethics and social responsibility; Marketing and selling the brand: Branding, concept development and retailing; the concepts of signature treatments/products; beauty and skin care; Spa lifestyle products; Spa cuisine; Future trends; Index

O autorze

Gerry Bodeker, Marc Cohen