Understanding Strategic Analysis

ISBN-13: 9781032385136 / Twarda / 2023 / 152 str.

Tom Elsworth

Opis

Understanding Strategic Analysis is a concise and practical guide for organisational strategic analysis, strategy development, decision-making and implementation.

Spis treści

1. Introduction 2. Strategic management and why it’s important 3. The process of developing and implementing a new strategy 4. Assessing strategic capabilities 5. Assessing the strategic context 6. Assessing and acting on the strategic position 7. Identifying strategic options 8. Choosing between the strategic options 9. Successfully implementing a strategy 10. Worked case study example

O autorze

Tom Elsworth is Senior Lecturer in Leadership, General Management and Strategic Management at Oxford Brookes University, UK. Previously, he has held posts as Finance Director of OMNI Communications Ltd, a private PR business operating across the EU (2000–2006); Head of PR at Joint European Torus, a Euratom-funded research project (mid-1995–2000); Director of Brussels Marketing Office at AEA Technology (1994–mid-1995); and Company Secretary at Fusion Business, UK Atomic Energy Authority, a UK government-funded research project (1992–1999). He has also held various posts with the UK Atomic Energy Authority both in the US and the UK.