Understanding Public Relations: Theory, Culture and Society

ISBN-13: 9781473913097 / Angielski / Twarda / 2018 / 288 str.

Lee Edwards

Opis

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.