Understanding Creative Business: Values, Networks and Innovation

ISBN-13: 9781138255746 / Angielski / Miękka / 2016 / 358 str.

Jim Shorthose; Neil Maycroft

Opis

Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. It discusses the effective positioning of creative practice within the contexts of professional and business development, cultural policy-making priorities and the wider cultural economy. This is more than simply a practical 'how to' guide book. It explores new theory and includes primary research to contribute to emerging debates between traditional and alternative models of business organisation and suggests what the broader field of business and management studies can learn from the informal organisational forms and working practices of creative industries networks.

Recenzje

'The crash of 2008 marked the end of one form of rather autistic capitalism. But below the surface a new way of doing business has been emerging - it is ethical and has integrity because it's based on the reciprocity of deep relationships. If the economic base has at least some bearing on the social infrastructure then anyone who wants to understand the economy and society should read Understanding Creative Business.' Neal Lawson, Chair of Compass and author of All Consuming

Spis treści

Contents: Part I Values: New spectacles for Juliette?; Why bother? The expansion of care; Taking part in the existence of things: an ecological lens; Being good and doing right: a philosophical lens; Everyday skills in care: contact lenses; Seeing the right priorities: a professional lens. Part II Networks: From a competitive economy to a creative ecology?; How to make friends and influence people; Whom do I get into bed with?; The nature of relationships; Organizing coral reefs. Part III Innovation: Mozart and the innovation economy; Thinking about the way to do thinking: epistemological choices; Different methods: which tools to use, why, when and how; The flow of ideas: creative business innovation; ’The rules and peculiarities of various instruments’: innovation skills; Houses of learning: cultural organizations for cultural innovations. Part IV Summary: Making a dish of it: where is creativity?; Creative business at a transformative moment?; References; Index.

O autorze

Jim Shorthose is a university lecturer, freelance researcher and network animator for the creative industries. For several years he has consulted local, regional and international cultural policy institutions and has authored several books and journal articles. His recent work has developed in the cross-over terrain between philosophy, art and design disciplines and business development to bring interesting and useful debates from within these areas to bear upon the practical issues of being creative and doing business. To find out more about his work go to www.jimshorthose.co.uk. Neil Maycroft is a Senior Lecturer in Art and Design at Lincoln University, where he currently co-directs the Master’s Degree in Creative Practice and supervises doctoral candidates. He specializes in professional creative practice development and research design and strategies. He has worked in partnership with the Nottingham Creative Network. His BA and PhD were both gained at Nottingham Trent University.