ISBN-13: 9781844571413 / Angielski / Miękka / 2007 / 155 str.
Brings together an introduction to academic study of audiences as 'readers' of films and an investigation into how the film industry perceives audiences as part of its industrial practices. Theappraoch draws on ideas from film, media and cultural studies to present an insight to what makes the biggest box office films attractive to audiences."