UX Research Methods for Media and Communication Studies: An Introduction to Contemporary Qualitative Methods

ISBN-13: 9781032020785 / Angielski / Twarda / 2022 / 194 str.

Angela M. Cirucci; Urszula M. Pruchniewska

Opis

A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students.

Spis treści

Section 1: Introduction  1. What is UX?  2. Biased Digital Structures and UX  3. How Did We Get Here?  4. Interfaces and Navigation  Section 2: Preparing Your Study  5. Design Thinking Mindset  6. Planning a UX Research Project  7. Reporting and Presenting Findings  Section 3: Methods  8. Traditional Research Methods Overview: Interviews, Focus Groups, Qualitative Surveys, Observations, and Thematic Analyses  9. Emotional Journey Mapping  10. Screenshot Diaries  11. Breakup and Love Letters  12. Contextual Inquiry  13. Personas and Scenarios  14. Problem Trees  15. Cognitive Mapping  16. Brain Writing and Darkside Writing  17. Card Sorting and Tree Testing  18. Heuristic Evaluations and Walkthroughs as Critical Analysis  19. Usability Testing  20. A/B Testing