Typography and Language in Everyday Life: Prescriptions and Practices

ISBN-13: 9780582357556 / Angielski / Miękka / 2001 / 224 str.

Sue Walker

Opis

Language has graphic as well as linguistic aspects to it, this book argues that there are many opportunities for collaboration between typographers and applied linguistics. Typographic examples looked at include letter writing conventions and the house style of printers and publishers.

Spis treści

1. Introduction2. Describing typographic articulation3. Prescription, authority, formality and status4. Prescription and practice for non-experts5. Prescription in house style and typing manuals6. Letter writing7. Ways forward for typographers and applied linguistsReferencesIndex

O autorze

Sue Walker is head of the Department of Typography and Graphic Communication at the University of Reading, and has published widely in this area, most notably on typography for children.