Twitter For Dummies

ISBN-13: 9781118954836 / Angielski / Miękka / 2014 / 320 str.

Brittany Leaning

Opis

A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business.

• Fully updated to cover all the latest features and changes to Twitter
• Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications
• Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services
• Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter

A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features.

Spis treści

Foreword xiii

Introduction 1

Part I: Twitter? Like Birds Do? 7

Chapter 1: Getting Started with Twitter 9

Chapter 2: Welcome to the World of Twitter 19

Chapter 3: A Tour of the Twitter Interface 39

Chapter 4: Using Twitter Wherever You Think Best 57

Part II: Finding Your Flock 67

Chapter 5: So How Do I Start Twittering? 69

Chapter 6: Who s Using Twitter 89

Part III: Twittering in High Gear 105

Chapter 7: How to Tweet Like Tweeps Do 107

Chapter 8: Improving Your Twitteracy 119

Chapter 9: Flaunt Your Feathers with Photos and Videos 137

Part IV: What s the Point? Using Twitter to Your Advantage 149

Chapter 10: Finding Your Tweet Voice 151

Chapter 11: Twitter for Business 169

Chapter 12: Twitter and the Evolving Media Landscape 191

Chapter 13: The Social Side of Twitter 209

Chapter 14: Changing the World, One Tweet at a Time 227

Part V: The Part of Tens 243

Chapter 15: Ten Tweets to Send Today 245

Chapter 16: Ten Cool Ways to Use Twitter 253

Chapter 17: Ten Twitter Tools and Services 261

Chapter 18: Ten Resources for Twitter Glory 267

Glossary 273

Index 281

O autorze

Laura Fitton was one of the first marketers to discover the value of Twitter for businesses and society. She founded Twitter app store oneforty.com and sold it to HubSpot. She s now Inbound Marketing Evangelist for Hubspot. Anum Hussain speaks to thousands on how to effectively use social media – in classrooms, at conferences and even alongside Twitter s Small Business Team. Brittany Leaning writes about social media strategy for HubSpot s 1.6 million readers and has managed accounts for several well–known brands.

Blurb

Learn to:

• Sign up for an account and start making connections
• Make your Tweets unique
• Stay under 140 characters with the latest shortcuts
• Promote your business or cause with Twitter

The easy way to get up and running on Twitter

Want to discover why the social networking world s a–Twitter? This handy guide from one of the first marketers to discover the power of Twitter covers the nuts and bolts, explaining step–by–step how you can use this popular tool to stay in touch with friends, market your products or services, incorporate it into other social media, and much more.

• Don t leave the tweeting to the birds take a tour of the Twitter interface, access it on your computer, smartphone, or tablet, and find out just how fast and fun it is to share your thoughts 140 characters at a time
• No more empty nest find out how to find and follow friends, search for celebrities, brands, and businesses you want to follow, and start communicating to a wider audience
• Spread your wings discover how to tweet like tweeps do, talk Twitter like a pro, and flaunt your features with photos and videos
• Sing your own song find your unique Twitter voice and use it to your advantage to gain an impressive following and promote or expand your business

Open the book and find:

• How to sign up, pick a name, and invite contacts
• Tips for connecting with friends and public figures
• Strategies for improving customer relationships on Twitter
• Tools for connecting with Twitter on a computer or mobile device
• Ideas for developing your unique Twitter voice
• How to talk like Twitter pros and improve your Twitteracy
• Tools that relieve Twitter overload
• The lowdown on Twitter and the evolving media landscape
• Ten Tweets you can send today