Trust in Market Relationships

ISBN-13: 9781845427610 / Angielski / Twarda / 2007 / 320 str.

Opis

Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform for the development of successful long-term collaborations.