Trust as an element of customer loyalty in tourism destinations : Exemplified on the case of Dubai

ISBN-13: 9786202211338 / Angielski / Miękka / 2018 / 112 str.

Benedikt Muller

Opis

The aim of this work with the title "Trust as an element of customer loyalty in tourism destinations - Exemplified on the case of Dubai" is to introduce the psychological construct of trust into destination management and to show how it is used to enhance customer loyalty. The focus lies on Dubai as a tourism destination and its methods. The research question is: "How is Dubai building up trust to enhance customer loyalty?"

O autorze

During his Master program the author already found his passion for tourism destinations which made him writing his Master Thesis about customer loyalty in destination management. In 2015 & 2016 he was part of the student delegation which was sent by the Cologne Business School to the ITB evaluating all booths and awarding the Best Exhibitor Award.