Trust and Reputation Management Systems: An E-Business Perspective

ISBN-13: 9783319623733 / Angielski / Miękka / 2017 / 86 str.

Denis Trcek

Opis

This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings. Existing standards and solutions like recommendation systems, web services, semantic and big data technologies are put into context to prevent subverting efforts using false ratings, faked identities and other security issues.

Recenzje

"The ultimate goal of this book is to provide general readers with the state-of-the-art insights into the core pillars of trust and reputation phenomena. Drawing on the writer's lessons learnt from past research and piloting, another goal of this book is to provide reference materials for the strategic- or tactical-level professionals to complement their investment and implementation plans of having such systems implemented." (Daniel Leung, Information Technology & Tourism, Vol. 20, 2018)

"This 86-page treatise provides information officers and project managers with a conceptual and computational approach to managing trust and reputation in the e-commerce world. ... this compact book includes a significant amount of informative content. It is a worthy addition to the literature on this important topic." (Brad Reid, Computing Reviews, June, 2018)

Spis treści

Introduction.- A Brief Overview of Trust and Reputation Over Various Domains.- Computational Trust and Reputation Management.- An Implementation Roadmap.- Anticipated Uses of the Presented Tools.- Trust and Reputation Systems - Conclusions.

O autorze

Denis Trcek is head of the Chair of Informatics and head of the laboratory of e-media at the University of Ljubljana, Slovenia. His research interest is in electronic business, information security and protection and in pervasive computing.