ISBN-13: 9781403916198 / Angielski / Twarda / 2003 / 418 str.
This book reviews the deep historical roots of Asian business ethics and firmly places these into the modern context. From this analysis the various authors review the role of trust in alliances - in general, and in operational detail in several countries in South and East Asia: Malaysia, Japan, Singapore and Korea are featured. Finally we note the need to develop trust looking at the obstacles of understanding these aspects.