Trust, Power and Public Relations in Financial Markets

ISBN-13: 9780367340728 / Angielski / Miękka / 2021 / 160 str.

Clea Bourne

Opis

The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines.

Recommended for academics, as well as professionals in Financial Services PR and Financial Marketing.

Spis treści

1. PR in Financial Markets: ‘Booms and Busts’ in Trust  2. Reframing Trust, Power & Public Relations  3. Promoting State Financial Power: Creditworthiness as Trustworthiness  4. Financial Trade Associations: Territorial Battles for Trust  5. Stock Market Storytelling and Dalliances with Trust  6. Changing Banking Models, Shifting Trust Relations  7. Insurance, Investment, Pensions: Rise of the Robo-Expert  8. Financial Exclusion: PR as Activism and Resistance  9. Organising Silence: Public Relations in Financial Silos  10. Conclusion: Revisiting the Trust Strategist’s Role

O autorze

Clea Bourne is a Lecturer in Public Relations, Advertising & Marketing, at Goldsmiths, University of London, UK. Her research on communication in financial markets has appeared in Culture and Organisation, Public Relations Inquiry, Journal of Public Relations Research and New Media and Society, and in edited collections.