Trust Inc.: How Business Wins Respect in a Social Media Age

ISBN-13: 9781783537488 / Angielski / Miękka / 2018 / 174 str.

Matthew Yeomans

Opis

This book explains how social media made sustainability a mainstream concern for all society. It is a powerful guide for both communication and marketing professionals in business, and a textbook for the growing field of sustainability communication in higher education.

O autorze

Matthew Yeomans is a writer, journalist and consultant with more than 25 years of experience working for, and advising, some of the world's largest publications and companies. He founded Sustainly, created the Social Media Sustainability Index and is the author of four books.