Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

ISBN-13: 9781119665960 / Angielski / Twarda / 2020 / 336 str.

Chris Brogan; Julien Smith

Spis treści

Acknowledgments ixIntroduction xi1. Trust, Social Capital, and Media 12. Make Your Own Game 333. One of Us 774. The Archimedes Effect 1235. Agent Zero 1576. Human Artist 1997. Build an Army 2338. The Trust Agent 2539. What's Next 277Index 303

O autorze

CHRIS BROGAN is the founder of the StoryLeader system, a business advisor, and keynote speaker. He is the co-founder of the PodCamp digital media conference series.JULIEN SMITH is the New York Times bestselling author of 3 books, including Trust Agents, and the founder of Breather, a technology company for which he raised over $150 million. He created the popular podcast In Over Your Head, which appeared on Sirius Satellite Radio. Julien consults and speaks with Fortune 500s on building trust and engagement with audiences online, while also building new products for underserved, growing markets.