Trump's Followers: A Socio-Semiotic Analysis

ISBN-13: 9781433181184 / Angielski / Twarda / 2020 / 122 str.

Arthur Asa Berger

Opis

This book uses semiotic theory, psychoanalytic theory and sociological theory to analyze Trump's followers and to understand what motivates them and explain why they behave the way they do when at his rallies.

Spis treści

List of Figures - List of Tables - Acknowledgments - The Semiotics of Language - Individual Number One: Donald Trump, King of the "Deplorables" - Trump's Base: A Study in Social Psychology - A Freudian Analysis of Trump's "Deplorables" - Politics and the "Deplorables" - Sociological Theory and the "Deplorables" - Karl Marx and the "Deplorables" - Coda - Glossary - References - About the Author - Index.

O autorze

Arthur Asa Berger (Ph.D., University of Minnesota) is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University. He has published more than one hundred articles and eighty books on media, popular culture, semiotics, and humor. His books have been translated into ten languages.