Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor

ISBN-13: 9780471774341 / Angielski / Miękka / 2006 / 256 str.

George Ross

Opis

Trump Strategies for Real Estate offers unbeatable insider advice for every serious real estate investor--beginners and old pros alike. For more than twenty-five years, author George Ross has been one of Donald Trump's chief advisors and intimately involved with many of Trump's biggest real estate deals. Now, Ross teams up with bestselling real estate author Andrew McLean to present Trump's real estate investment strategies so that even small investors can invest like Trump. You'll learn how Trump identifies potential properties and how he finances, negotiates, and markets his big deals. Not everyone has Trump's money or name, but everyone, even you, can use his tactics and strategies to win big in real estate.

Spis treści

Foreword By Donald Trump.

Preface.

Chapter 1. Sell yourself Like Trump: Five Personal Qualities You Need To Succeed in Real Estate.

Chapter 2. Think Big: How Trump Chooses Properties to Invest In.

Chapter 3. Principles of Negotiation: How Trump Uses Them.

Chapter 4. High–Powered Real Estate Negotiation Techniques and Tactics.

Chapter 5. The Trump Touch: Create "Sizzle," Glamour, and Prestige to Get Higher–Than–Market Prices for your Properties.

Chapter 6. Raising Money: Tactics for Attracting Lenders and Investors.

Chapter 7. Get Help From the Best real Estate Specialists You Can Find.

Chapter 8. Why Trump Building Projects Are Always On Time and Under Budget.

Chapter 9. Trump Marketing Strategies: Selling the "Sizzle" Sells the Product.

Chapter 10. How to Manage Property Like Trump: Treat It As A Customer Service Business.

Chapter 11. Holding Strategies and  Exit Strategies.

Index.

About the Author.

O autorze

GEORGE H. ROSS is co–star of the hit TV show The Apprentice and Executive Vice President and Senior Counsel for the Trump Organization. Previously, he was a real estate attorney, private investor, and senior partner at a major law firm. He has served as business advisor, legal counsel, and negotiator for the leading real estate owners and developers in New York City for fifty years. On the side, he cofounded a radio station business that he sold for millions of dollars. Ross also teaches negotiation at NYU′s School of Professional Studies and Continuing Education.

ANDREW JAMES McLEAN is the co–author of seven books, including the bestseller Investing in Real Estate, Fourth Edition, also from Wiley.

Blurb

How to invest in real estate like

DONALD TRUMP

Donald Trump is the world′s most famous real estate billionaire.

Now, George Ross, Trump′s closest advisor for twenty–five years (and co–star of The Apprentice), reveals the core real estate investing strategies that made Trump so successful. More important, Ross shows how the average real estate investor can use the same creative techniques to dramatically boost profits even on a fixer–upper or a single–family house.

Drawing on his unique insider perspective, Ross explains Trump′s strategies for:

Combining "location" with "innovation"

Adding "sizzle" and glamour to any building without wasting money

Making buyers and tenants eager to pay higher–than–market prices

Financing deals, marketing real estate, and managing properties

Plus, tips from Ross on how to apply the same negotiation techniques he uses to close Trump′s biggest deals

Trump Strategies for Real Estate presents an in–depth look at the creative thinking that took Trump to the top. Whether you′re an experienced real estate investor or a novice, you′ll make more money on your investment if you use the proven strategies of a real estate billionaire.