Traversing the Valley of Death: A practical guide for corporate innovation leaders

ISBN-13: 9780990985310 / Angielski / Miękka / 2014 / 216 str.

Stephen K. Markham Ph. D.; Paul C. Mugge; Robert B. Tucker

Opis

Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new markets and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes managers are well initiated into their markets and company capabilities.