Travel Writing for Tourism and City Branding: Urban Place-Writing Methodologies

ISBN-13: 9781032014722 / Angielski / Twarda / 2022 / 200 str.

Jasna Potocnik Topler

Opis

This is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers.

Spis treści

Introduction: Who is commissioning, producing and reading travel and place writing?; 1 Introducing literary travel writing and place-making; 2 Affect, experience and the literary text; 3 Travel writing in place branding; 4 Value, axiology and written representation of place; 5 Methodologies and practice; 6 Case studies in cooperative travel writing; 7 Evaluating writing for quality and value in mentoring; 8 Conclusions, research futures and management implications