Transmedia Television: Audiences, New Media, and Daily Life

ISBN-13: 9780415882927 / Angielski / Twarda / 2011 / 220 str.

Elizabeth Evans

Opis

'Transmedia Television' explores attitudes towards the dramatic changes that television has undergone since the turn of the 21st century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what 'television' means in a multiplatform media landscape.

Recenzje

'Elizabeth Evans differentiates her well-researched and lucid study through her core focus on audience response, specifically the extent to which British viewers of the mid-2000s were willing to integrate transmedia gaming, mobile television, and downloaded episodes into their everyday engagement with television content...With such a capable foundation already established in this book, other scholars will no doubt answer Evans's call for more in-the-moment-of-change reception studies.' Jennifer Gillan, Cinema Journal

Spis treści

Introduction  Part I. Understanding Transmediality  1. Transmedia Texts: Defining Transmedia Storytelling  2. The Transmedia Industry: Distribution and Engagement  3. Transmedia Audiences: The Consequences of Emergence  Part II: Audiences for Emergent Transmedia Drama  4.  Spooks Internet and Digital Gaming: Immersion and Agency  5. 24: Conspiracy and the Mobile Phone: Immersion and Immediacy  6. Downloading Television: Agency, Immediacy and the Transmedia Audience  Conclusion

O autorze

Elizabeth Jane Evans is lecturer in Film and Television Studies in the Department of Culture, Film and Media at the University of Nottingham. She has previously published in Media, Culture and Society and Participations.