Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience

ISBN-13: 9781119747178 / Angielski / Twarda / 2020 / 208 str.

Ben Chodor

Spis treści

Foreword ixIntroduction xiChapter 1 Understanding Virtual and Hybrid Events 1Chapter 2 Understanding Virtual Communication Tools 11Chapter 3 Converting from Physical to Virtual 27Chapter 4 Hybrid Events: The Best of Both Worlds 39Chapter 5 Virtual Event Planning 101 53Chapter 6 Assembling Your Virtual Event or Hybrid Event Team 65Chapter 7 Adapting Your Content for Virtual 77Chapter 8 Preparing Speakers for Virtual Appearances 105Chapter 9 Monetization through Exhibitors and Sponsorships 117Chapter 10 Marketing Your Virtual Event 139Chapter 11 The Power of Virtual Event Data 157Conclusion: Virtual Events Are Here to Stay 169About the Authors 179Appendix: Glossary of Terms 181Index 187

O autorze

BEN CHODOR is a global leader in the world of digital media and enterprise communications with an incomparable passion for technology. He is President of Intrado Digital Media, the world's leading virtual event and streaming company. Ben was cofounder and CEO of Happtique, and Founder and CEO of Stream57, one of the first successful streaming and virtual event companies.GABRIELLA CYRANSKI works with clients to develop virtual event strategies at Intrado Digital Media and executive produces hybrid event television broadcasts that are syndicated globally. She has designed, managed, and executed physical, hybrid, and virtual event programs for over twenty years.