Transitioning Media in a Post COVID World: Digital Transformation, Immersive Technologies, and Consumer Behavior

ISBN-13: 9783030953324 / Angielski

Gali Einav

Opis

This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.

Spis treści

Chapter 1: The Covid-19 Pandemic and Consumer Media Behavior.- Chapter 2: Media reimagined: The Impact of Covid 19 on Digital Media Transformation.- Chapter 3: How Covid 19 Impacted the design of consumers' feelings.- Chapter 4: The Impact of Covid-19 on music innovation and the way we experience music.- Chapter 5: An Agile Model of TV Format Development for a Post Covid World.- Chapter 6: The Challenge of Being Lazy.- Chapter 7: The Impact of Covid 19 on the dispersion of immersive technologies and Human Behavior Research and Implementation.- Chapter 8: The Future of Museums: The Post-Pandemic Transformation of Experiences and Expectations.

O autorze

Gali Einav is Head of the International Undergraduate Program in Entrepreneurship and the "Upstart” Program at the Adelson School of Entrepreneurship at Reichman University (IDC Herzliya Israel). Gali also teaches digital media at the Katz School of Marketing at Yeshiva University (New York, USA). Her research interests include the impact of digital transformation on media industries and consumer behavior, innovative education models and innovation and the future workforce. She has co-authored and edited 3 books focused on innovation and digital transformation, including Transitioned Media: A Turning Point into the Digital Realm (Springer, 2010) and The New World of Transitioned Media (Springer, 2015).