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Transforming Relationship Marketing: Strategies and Business Models in the Digital Age

Name: Transforming Relationship Marketing: Strategies and Business Models in the Digital Age
Brand: Routledge
Price: 700.25 PLN
Availability: InStock

ISBN-13: 9780367548179 / Angielski / Twarda / 2020 / 162 str.

Park Thaichon; Vanessa Ratten

Transforming Relationship Marketing: Strategies and Business Models in the Digital Age

ISBN-13: 9780367548179 / Angielski / Twarda / 2020 / 162 str.

Park Thaichon; Vanessa Ratten

cena 700,25 zł
(netto: 666,90 VAT: 5%)

Najniższa cena z 30 dni: 654,86 zł

Termin realizacji zamówienia:
ok. 16-18 dni roboczych.

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Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

Kategorie:

Nauka, Ekonomia i biznes

Kategorie BISAC:

Business & Economics > Marketing - Research
Business & Economics > E-Commerce - Digital Marketing
Business & Economics > Biznes i środowisko

Wydawca:

Routledge

Seria wydawnicza:

Routledge Advances in Management and Business Studies

Język:

Angielski

ISBN-13:

9780367548179