Transformative Consumer Research for Personal and Collective Well-Being

ISBN-13: 9780367864828 / Angielski / Miękka / 2019 / 766 str.

David Glen Mick; Simone Pettigrew; Cornelia (Connie) Pechmann

Opis

Daily existence is more connected to consumer behaviors than ever before, raising many issues around well-being and quality of life.

Problematic consumer behaviors include unhealthy eating, alcohol, tobacco, pornography, and gambling abuse, credit card mismanagement, marketplace discrimination, and ecological deterioration.

Spis treści

M. Csikszentmihalyi, Foreword: Consuming and Evolving. Part 1: Declaring and Projecting Transformative Consumer Research D.G. Mick, S. Pettigrew, C. Pechmann, J.L. Ozanne, The Origins, Qualities, and Envisionments of Transformative Consumer Research. A.R. Andreasen, M.E. Goldberg, M.J. Sirgy, Foundational Research on Consumer Welfare: Opportunities for a Transformative Consumer Research Agenda. B. Wansink, Activism Research: Designing Transformative Lab and Field Studies. J.L. Ozanne, E.M. Fischer, Sensitizing Principles and Practices Central to Social Change Methodologies. Part 2: Economic and Social Issues M. Viswanathan, Conducting Transformative Consumer Research: Lessons Learned in Moving from Basic Research to Transformative Impact in Subsistence Markets. C.J. Shultz II, S.J. Shapiro,Transformative Consumer Research in Developing Economies: Perspectives, Trends, and Reflections from the Field. J.A. Rosa, S. Geiger-Oneta, A. Barrios Fajardo, Hope and Innovativeness: Transformative Factors for Subsistence Consumer Merchants. J.D. Williams, G.R. Henderson, Discrimination and Injustice in the Marketplace: They Come in All Sizes, Shapes, and Colors. Part 3: Technological Edges D.L. Hoffman, Internet Indispensability, Online Social Capital, and Consumer Well-Being. R.V. Kozinets, F.M. Belz, P. McDonagh, Social Media for Social Change: A TCR Perspective. T.P. Novak, Quality of Virtual Life. Part 4: Materialism and the Environment J.E. Burroughs, A. Rindfleisch, What Welfare? On the Definition and Domain of Transformative Consumer Research and the Foundational Role of Materialism. P. McDonagh, S. Dobscha, A. Prothero, Sustainable Consumption and Production: Challenges for Transformative Consumer Research. W. Kilbourne, J. Mittelstaedt, From Profligacy to Sustainabil

O autorze

David Mick is the Robert Hill Carter Professor of Marketing at the University of Virginia’s McIntire School of Commerce. He holds a Ph.D. from Indiana University. His research has focused on communication, motives, and meaning in consumer behavior, including advertising, self-gifts, technological products, materialism, and wisdom. His research has appeared in the Journal of Consumer Research, Journal of Marketing, Harvard Business Review, Journal of Public Policy and Marketing, Journal of Consumer Psychology, and Journal of Business Ethics, among other outlets. He has also previously co-edited three books, including The Why of Consumption (2000) and Inside Consumption: Consumer Motives, Goals, and Desires (2005). His research has received the Best Article award at the Journal of Consumer Research (1989), the Maynard Award for a prominent theoretical contribution in the Journal of Marketing (1999), and the Dunn Award for Excellence in Advertising Research from the University of Illinois (2004). He is presently a member of the editorial review boards at the Journal of Consumer Research, Journal of Consumer Psychology, and the Journal of Public Policy and Marketing. David is also an elected Fellow of the Society for Consumer Psychology (2004), former Associate Editor and Head Editor of the Journal of Consumer Research (1997-2003), and past President of the Association for Consumer Research (2005).

Simone Pettigrew is a Senior Lecturer in Marketing in the UWA Business School at the University of Western Australia.  Prior to becoming an academic researcher, Simone was employed in marketing positions in the Australian energy sector.  She holds a Ph.D. from the University of Western Australia and has published research in a variety of journals, including Marketing Theory, International Journal of Advertising, International Journal of Consumer Studies, Journal of Consumer Marketing, Australi