Introduction, Duncan Petrie and Melanie Williams; PART ONE: STRUCTURES AND COMPANIES; Chapter 1: Distribution and Production: The British Majors, Duncan Petrie; Chapter 2: American Involvement in UK Production, Duncan Petrie; Chapter 3: Public Support in a Changing Climate, Duncan Petrie; Chapter 4: The Vertically Integrated Independent, Laura Mayne; Chapter 5: Low Budget Independent Production, Laura Mayne; PART TWO: CREATIVE AGENCY; Chapter 6: Screenwriting, Melanie Williams; Chapter 7: Directing, Melanie Williams; Chapter 8: Production Design, Melanie Williams; Chapter 9: Costume Design, Melanie Williams; Chapter 10: Cinematography, Duncan Petrie and Melanie Williams; Chapter 11: Editing, Melanie Williams; PART THREE: MEDIA CONVERGENCE; Chapter 12: Film and Television, Richard Farmer; Chapter 13: Film and TV Advertising, Richard Farmer; Chapter 14: Film and Pop Music, Richard Farmer; Conclusion; Appendix; Bibliography