Transform Your Business into E

ISBN-13: 9780124499829 / Angielski / Miękka / 2001 / 350 str.

Bennet P. Lientz; Kathryn P. Rea; Kathryn P. Rea

Opis

The dot com failures of 2000-2001 are attributable in part to poor adaptations of E-Business practices to successful businesses. In the aftermath of their demise, Transform Your Business into E presents an exploration and analysis of grafting E-Business strategies onto successful enterprises. Leading managers from initial reviews of their existing businesses to evaluations of their preliminary successes and plans for expansion, this book translates visions into specific actions. Transform Your Business into E investigates how to: - Develop your down-to-earth E-Business vision, objectives, and strategies - Align business, E-Business and IT for success - Determine your E-Business readiness - Overcome resistance to E-Business - Avoid failure in E-Business implementation

Spis treści

Introduction
Assess Your Business and IT Goals and Activities
Develop Process and Transaction Plans
Define Your E-Business Vision and Objectives
Build Your E-Business Strategy
Perform Industry, Competitive, and Technology Assessments
Determine Your E-Business IT Architecture
Develop Your Outsourcing and ASP Approach
Perform Marketing for E-Business
Create Your Organization Approach for E-Business
Establish Your Project and Program Management Approach
Define Your E-Business Implementation Strategy
Implement Quick Hits
Coordinate Your E-Business Implementation
Manage Your E-Business Operations
Appendices

O autorze

University of California, Los Angeles Los Angeles, California,
The Consulting Edge, Inc. Beverly Hills, California