Trampled by Unicorns: Big Tech's Empathy Problem and How to Fix It

ISBN-13: 9781119730644 / Angielski / Twarda / 2020 / 224 str.

Maelle Gavet

Spis treści

Introduction 1Part One Monsters of ScaleChapter 1 Making the World a Better Place 7Tech as Driver of Economic and Social Progress 7Hidden Effects 10Chapter 2 Culture Bubble 13"What Do Engineers Know About the World!" 16"Steve Jobs Didn't Build Apple by Being Humble and Caring About People" 19Chapter 3 Emerald Cities 23"Landlords Pounding on the Door" 25"We Know Our Responsibility to Help Starts at Home" 28"Shockingly Poor Value for Taxpayers" 29Chapter 4 The New Feudalism 35The Human Impact of Tech Disruption 35"They Do a Lot More Revenue with a Lot Fewer People" 39$1.42 per Hour 41Chapter 5 Anti-Social Networks 43Undermining Facts and Science 44Democracy Under Attack 47Unrelenting Hate 50"When She Showed Me the Messages, I Just Felt Sick" 53"#NewZealandmosqueattack" 54"The Ugly" 57YouTube Recommended Alex Jones 15 Billion Times 58Section 230 60"You're Arguing About Whether the Baby's Dead" 61"I'm Going to Show You More Car Crashes" 65Chapter 6 Venture Capital and the Holy Grail of Scale 67The Good, the Bad, and the Ugly 69"It's All About Scale" 70"You Don't Scale Fast If You Try to Get Everything Perfect" 72FOMO 73Harvard or Stanford? 74A New Investor Class? 76Chapter 7 Psychos of the Valley 79A Grandiose Sense of Self-Worth and Poor Behavioral Controls 81Shallow Affect (Superficial Emotional Responses) 83Pathological Lying 85A Lack of Remorse or Guilt and a Failure to Accept Responsibility for One's Own Actions 86Callousness and Lack of Empathy 87Juvenile Delinquency 88Chapter 8 Between Scylla and Charybdis: What Happens If We Do Nothing 91The Orwell Scenario 92The Huxley Scenario 96Part Two Fixing the Chaos FactoryChapter 9 We Should All Be Chief Empathy Officer 105What Does an Empathetic Company Look Like? 1071. People 1082. Decision-Making Processes 1143. Business Model and Economics 119Chapter 10 A Multiplayer Game: Corporate Governance in Tech 1211. Investors 1212. Boards and Shareholders 1223. Stock Exchanges 1254. Investment Bankers and Proxy Advisors 1265. Industry Bodies 127Chapter 11 Breaking Up Big Tech? 129Big Tech's Anticompetitive Behavior 130The Anti-Antitrust Cocktail 132Reinvigorating Antitrust 133Zuckerberg's Pushback (And Where He'sWrong) 139Antitrust Is Not a Universal Tool 143Chapter 12 Tax, Privacy, and Other Running Sores 145Implementing Fair and Equitable Taxation 146Modernizing Employment and Labor Protections 151Protecting Privacy and Rethinking Data Ownership 153Fighting for the Preservation of Facts and Civil Discourse 158Setting Standards for Algorithms, Artificial Intelligence, and Facial Recognition 166Chapter 13 Big Tech Broke the News Media: What's Next? 173"Sign a Big Check, Then Get Out of theWay" 174Facebook and Google Are New Versions of Media Companies 177News Organizations Need More Than Ever to Keep Big Tech Accountable 178Chapter 14 People Power 181Epilogue: A Manifesto for Change 185Acknowledgments 191About the Author 193Index 195

O autorze

MAËLLE GAVET has been named one of Fortune's 40 under 40, a Young Global Leader by the World Economic Forum, one of the Most Creative People in Business by??Fast Company and was on Time magazine's list of the 25 Top 'Female Techpreneurs'. She has been a senior executive at numerous large tech companies around the world, including the Priceline Group (OpenTable, Kayak,??Booking.com) and Compass. She was also a Principal at the Boston Consulting Group for 6 years.