Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization

ISBN-13: 9780367706661 / Miękka / 2023 / 346 str.

Opis

This book takes stock of the emerging academic research on how companies use trademarks. It collects a rich set of contributions from several research perspectives and disciplines and proposes an integrated view bridging different levels of analysis: individual, firm, industry, and country level.

Spis treści

Preface

Carolina Castaldi, Joern Block and Meindert Flikkema

Part I: Bridging perspectives on trademarks and firms

1. Why and when do firms trademark? Bridging perspectives from industrial organisation, innovation and entrepreneurship

Carolina Castaldi, Joern Block and Meindert J Flikkema

2. Which firms use trademarks? Firm-level evidence from Germany on the role of distance, product quality and innovation

Dirk Crass

3. Are trademark counts a valid indicator of innovation? Results of an in-depth study of new Benelux trademarks filed by SMEs

Meindert Flikkema, Ard-Pieter De Man and Carolina Castaldi

4. Innovation activities and business cycles: are trademarks a leading indicator?

Charles A. W. deGrazia, Amanda Myers and Andrew A. Toole

Part II: Trademarks as Assets

5. On the price elasticity of demand for trademarks

Gaétan de Rassenfosse

6. From a distinctive sign to an exchangeable asset: exploring the U.S. market for trademark licensing

Edoardo Ferrucci, Maria Isabella Leone, Manuel Romagnoli and Andrea Toros

7. Firm market valuation and intellectual property assets

Mafini Dosso and Antonio Vezzani

Part III: Trademarks and IP strategies of Innovative Firms

8. Concordance and complementarity in IP instruments

Marco Grazzi, Chiara Piccardo and Cecilia Vergari

9. Are two better than one? Modelling the complementarity between patents and trademarks across industries

Patrick Llerena and Valentine Millot

10. The valuation of patent-trademark pairing as IP strategy: evidence from the USPTO

Grid Thoma

11. Why do innovators not apply for trademarks? The role of information asymmetries and collaborative innovation

Suma Athreye and Claudio Fassio

Part IV: Trademarks and Entrepreneurship

12. Trademarks and their association with Kirznerian entrepreneurs

Serhiy Lyalkov, Mónica Carmona, Emilio Congregado, Ana Millán and José María Millán

13. Overlap in external technology search locations and the breadth of IPR assets: lessons from the Security Software Industry

Szabolcs Szilárd Sebrek

14. Trademark or patent? The effects of market concentration, customer type and venture capital financing on start-ups’ initial IP applications

Geertjan De Vries, Enrico Pennings, Joern H. Block and Christian Fisch

O autorze

Carolina Castaldi is Full Professor in Geography of Innovation at Utrecht University.

Jörn Block is Full Professor at University of Trier and Erasmus University Rotterdam.

Meindert J. Flikkema is Associate Professor at Vrije Universiteit Amsterdam, the Netherlands.