Toyota Motor Corporation

ISBN-13: 9786130106775 / Angielski / Miękka / 184 str.

Edward R. Miller-Jones

Opis

Toyota Motor Corp. is the world's leading auto maker, surpassing such heavyweights like Ford and Volkswagen. Toyota's business approach is easily understandable manufacturing affordable cars for those who simply need means of transportation and producing luxury vehicles that would symbolize the excellence of company's engineering. Corporation appeals to both - the ordinary man driving a Corona and a business executive at the back seat of a Lexus LS. With income measurable in hundreds of millions of dollars and a distinct, principled way of conducting business, Toyota is a true example of corporate success. If you want to know everything about Japan's most notable industrial brand, its history, development and key figures read this book.