ISBN-13: 9786138229735 / Angielski / Miękka / 2018 / 372 str.
Business environment is increasingly and constantly changing. There is therefore uncertainty about the future as new situations such as technological advancement, new societal trends, new economic forces or newly enacted government regulations emerge. Organizations regardless of location, size and type of business involved are also operating in markets where competition is keen and many large competitors are present. In order to survive in a dynamic and fast changing turbulent environment and therefore succeed in competitive markets, an organization must diagnose the changing situation or circumstances and accordingly put in place strategic measures.