Towards Localization of Anglicisms

ISBN-13: 9783639014037 / Angielski / Miękka / 2008 / 176 str.

Ekaterina Timofeeva

Opis

The study investigates the ways in which the use of anglicisms on thelocalized promotional websites of global companies may be beneficial for the companies. The study suggests that anglicisms may be used in a promotional text as a strategic device, and localization of anglicisms is defined as part of the localization process which requires the adap­tation of the stylistic, grammatical, and sociolinguistic aspects of anglicisms to the target language.

O autorze

Timofeeva, Ekaterina Ekaterina Timofeeva: Bachelor of Business Administration (Global Business Management, Jyväskylä University of Applied Sciences), Master of Social Sciences (Sociology/Cultural Policy, University of Jyväskylä), Master of Arts (English philology, University of Jyväskylä), PhD candidate (Sociology/Cultural Policy, University of Jyväskylä).