ISBN-13: 9780230201873 / Angielski / Twarda / 2008 / 262 str.
ISBN-13: 9780230201873 / Angielski / Twarda / 2008 / 262 str.
Given the increased impact of non-market forces on business reputation, there has never been a greater need to grasp corporate social performance.This bookdemonstrates that a holistic perspective on corporate citizenship that accommodates the importance of profits and other time-honored social values is both desirable and possible."